A great hotel will make guests feel welcome on the most personal, most individual level. This is where touches like chocolates on the pillow, say, or a bowl of fresh fruit in the room, or a call from the concierge to see if everything is in order can make all the difference.
Tel Aviv abounds in excellent hotels; many of them are big and brassy, and
wonderful in their way: the Dan, the Hilton, the Carlton, the sleek and massive
David Intercontinental—all of them grand places from which to explore the city,
relax in style, or get work done (which is always nicer when your window looks out at the sea). Other establishments, often referred to nowadays as “boutique” hotels or inns, are smaller and quirkier, and may tell you something more about the character of the place where you find yourself. Among these are the Neve Tzedek Hotel, and the Hotel Montefiore, whose twelve splendid rooms each feature the work of a different contemporary Israeli artist; Gordon, a sleek, original Bauhaus-style building with rooms overlooking the water; and Alma, a lovely inn that boasts a superb restaurant of the same name.